The "Director" magazine published in September 2011, mentioned call of the Wild alongside the Eden project in an article about corporate social responsibility. You never know how many people actually read these articles and not only read them but also resonate with them. It's therefore been interesting to gauge the response to this article. You'd think by now that it's impact would have wained but this is not the case. Only last week at an Institute of Directors Wales event in Cardiff one of the attendees came onto me and said that he'd seen this article and had remembered the name even though we had never met or done work before.
Therefore the moral of the story is never underestimate the power of print as you never know who's going to read it and who it's going to resonate with.
Here's an extract:-
"Placing corporate responsibility at the heart of your business is, of course, a brilliant way of helping local communities in these challenging times. But did you know it can also boost your books? We spoke to three companies reaping the benefits
A year after the 1981 riots in Toxteth and Brixton, the UK was suffering high unemployment and inner-city unrest. These events informed the creation of Business in the Community (BITC), a business charity dedicated to regenerating local economies. Its slogan was "healthy back streets make for healthy high streets".
"Following the riots businesses realised that what happens in the community impacts on them," says Andy Melia, CommunityMark manager at BITC. "They understood that working with communities is a sensible and responsible way to do business and that it has benefits for them as an organisation."
Mark Goyder, founder director of business-led thinktank Tomorrow's Company, believes that some of the reasons that led to the launch of BITC are resurfacing. "There is a danger of a growing divide between business and society through a lack of trust. Look at the recent riots, the vandalism of Fortnum & Mason during the spending cuts protest or Rupert Murdoch being splattered with shaving foam. It is a symbol of people saying business stinks," he says. The withdrawal of public funding from charities and community projects adds to the problem. "There is a big gap to be filled. Businesses are stepping up and saying we can make a contribution here," he adds."
For the full article on corporate social responsibility click here.
