Events agency First Protocol has published the first research document on customer relationship marketing (CRM) in the business to business sector focussing specifically on the events based marketing activity.
Chief Executive Richard Waddington states that "Senior managers can no longer afford to have a fun day out of the office; they need to gain something from the time.. an event needs to offer a networking opportunity or a forum for business."
Copies of the report can be obtained by calling 0207787 5995
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