Caoching is at last shaking off its just-another HR fad label writes Jessica Jarvis in the CIPD's coaching at work magazine. The results of the CIPD's Training and Development 2005 Survey confirm the rise of coaching and illustrate its growing role in organisations' learning and development strategies.The research found that coaching by line managers was used by almost 90% of the sample, while 64% of the respondents used external practitioners.
The three most cited objectives are to improve individual performance, productivity and skills, according to the CIPD's survey. When asked about effectiveness, 84% regarded coaching by line managers as "effective" or "very effective", while 92% judge coaching by external practitioners to be effective.
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