Having just written a job description and then a job advert you become acutely aware of how politically correct we have become in this country. It's amazing how delicate you have to be when wording such ad's to ensure you don't fall foul of the law.
One of the greatest leaders of men has to be Sir Ernest Shackleton and how different it was in his day. When he was recruiting for his Imperial Trans-Antartic Expedition of 1914-1917 he didn't beat about the bush concerning the realities of what lay ahead. This is how he worded his job advert:-
"Men wanted for hazardous journey. Small wages.Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success."
I wonder how many responses you'd get today if you placed this ad in the recruitment sections of the Sunday Supplements?
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