AQR Ltd has established a reputational as one of the most innovative developers of tools and techniques for improving performance, behaviour and wellbeing. Chief amongst these is the mental toughness concept and measure (MTQ48) which was developed under the expert guidance of Dr Peter Clough at the University of Hull. This is now used in more than 40 countries in the world of work, education, sports, social work and health. Call of the Wild, as a leading player in the experiential development market, will work closely with AQR to create applications which work and which deliver measurable and sustained improvements in performance. Doug Strycharczyk, MD for AQR comments "We are delighted to work alongside Call of the Wild. We have been impressed with their expertise, their experience and their energy. Call of the Wild has a very good understanding of what makes people and organisations stick and they know how to make that happen. Our collaboration should only enhance that proven capability and lead to the development of tools and approaches which improve performance for the benefit of organisations and individuals alike." We are now due to deliver the first programme for the management steering group of the new John Lewis flagship shop in Cardiff in August. For more Information mental toughness programmes visit the Call of the Wild website. Definition of What is Mental Toughness Mental Toughness Core Components Call of the Wild is pleased to announce the formation of a partnership in excellence with Rossett based AQR Ltd. This places Call of the Wild at the leading edge of thinking around the development of people and organisations at all levels and at all ages.
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