1 |
The task of negotiation is to agree at the other side’s minimum settlement point. |
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Generate options that make the mutual pie larger. |
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2 |
The party that needs the deal more has less power. |
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Base decisions on an objective standard - market value or expert opinion. |
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3 |
Act as if the other side were your partners genuinely interested in solving the problem. |
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Somebody has to open but make sure it’s not you. |
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4 |
Negotiation has more to do with threat and emotion than persuasion. |
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Avoid people’s emotions becoming entangled with the objective merits of the problem. |
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5 |
Explore interests on both sides. See the other's point of view. |
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Never make the first offer. |
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6 |
Never give anything away for free – always demand something in return |
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Come to the table with at least four prepared options. |
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7 |
Never disclose your bottom line. |
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Sharing of information allows both parties to work together more efficiently |
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8 |
Listen to the other side, acknowledge their points and feelings, agree with them, show them respect. |
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A negotiator’s sole objective is to gain all the money on the table |
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