Choose a style
Style can be the reason people welcome or dismiss you. Before meeting a new client or audience, do an analysis. Should you be traditional and plain vanilla? Would they warm to an informal or artistic touch, or would that brand you an outsider?
If you're not sure about dress, either ring to check or err on the side of conservative. Above all, be comfortable; confidence is an important starting point.
Get fit
Your clothes don’t have to be costly but they do have to fit. A jacket that’s big in the shoulders, an uneven hem, wrong length trousers and sleeves and anything baggy will make you look badly dressed whatever you paid for what you wear. This is true whether you’re suited or smart casual
Make a full length check
What you see looking down isn’t what others see looking straight at you.
Before leaving for a meeting, look at yourself in a full length mirror. Look with an objective eye. Do you present a smart picture? Is anything amiss?
Eliminate distractions
Make sure there are no distractions to your appearance. Are there pet hairs in your car? Check your back before entering a meeting. After a salad lunch, check your smile. These small matters have a big impact.
Test your handshake
The limp fish handshake won’t ever do, yet you don’t want to be vigorous. Aim for firm, and while you offer a handshake, make eye contact. The best way to get the balance right is test it out with those who will take you seriously and give you honest feedback
Think posture and smile
Before you enter a room, relax, stand naturally tall – and even if you’re feeling insecure, whistle that happy tune to yourself and try to feel quietly self assured. While a friendly grin may be out of place, a genuine smile can never go amiss.
Breathe easy
Check out your breath. It’s easy to do by yourself. Lick your wrist, leave it for a moment, and sniff. Or get others to tell you; you’d rather know
Hold your focus
No matter how many people you’d like to meet, give the person you’re talking to your full attention. There’s little more insulting than scanning the rest of the room while pretending to be engaged in conversation. All your hard work in preparation becomes a failed endeavour.
Shine your shoes
Shoes get noticed – especially if they’re scuffed or run down at the heel. Make sure yours don’t let you down. And men, choose shoes with leather soles; it’s the business standard.
Arrive unfettered
Clutter is unsettling. If you have luggage, laptop, briefcase, coat, umbrella and the rest, leave it in the car or at reception, or ask someone to find a closet where you can store everything but the essentials. Whatever you do, make sure there’s a space around well dressed, confident, immaculate you.
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