Many of you will be familiar with Abraham Maslow's theory - Hierarchy of Needs. Maslow argued that people motivate themselves as a result of a desire to satisfy various needs. At the most basic level they have physiological needs such as food, drink and sleep. Next comes "security". As a leader today you are not likely to be faced with employees motivated by these very basic needs.
As leaders what are more relevant are what Maslow defines as the higher needs which influence behaviour. These he divides into 3 groups
Social Needs
- Sense of belonging
- Social activity
- Affection
Self-Esteem Needs
- Self-respect
- Status
- Esteem of others
Self-Fulfilment Needs
- Growth
- Personal development
- Accomplishment
- Creativity
1.Applying Sense of Belonging
This realtes to having a consistent and professionalism approach to the induction of employees. A ggod induction process is key to making people feel part of the operation. Things such as Company ethos and mission statement are of fundamental importance moving forward for new staff. A poor induction or no induction can result in demotivation and an early departure.
2. Applying Social Activity
You don't have to go drinking with your staff every night! This requires you to create opportunities for shared time in a social environment even if this is just a place where they can have their lunch together. The importance of social events cannot be underestimated as they provide an opportunity for shared experiences and the building of relationships which have value back in the workplace. Every opportunity should be taken to reward staff and celebrate success. This develops that sense of belonging to the group rather than being an individual outside the group
3. Applying Self-Respect and Status
These can be enhanced by using the right communication techniques. Respect commands respect so adopt a courteous and respectful attitude. Respect also encourages self-respect.Praise and support can also help.
4. Applying the Principle of Self-Fulfilment Needs
This can be achieved by preparing personal development plans.
For more information on personal development visit the Call of the Wild website.
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