Pre-season training starts this week and Chelsea will hope their new signing settles in quickly because he could make a massive difference to their season. Ivan Ortega has joined from Liverpool as a personal trainer to work with Fernando Torres, Chelsea's star striker. The Spaniards know each other from their time at Anfield
Other premiership clubs will be watching with interest as if Ortega can work his magic on Torres then every top player will want a personal trainer. Clubs had no more than two or three coaches about a decade ago when Sam Allardyce enjoyed success at Bolton by rehabilitating faded players with the help of a large backroom staff. So why wouldn’t Chelsea spend say £50,000 on Ortega in wages on someone who can potentially help a £50million asset produce results? It’s protecting their investment.
If individual coaching is the future for football it got me thinking about how this same principle should work for senior executives. Surely it makes financial sense for companies to invest in the coaching of their senior executives. As with Torres, these individuals are the most important and expensive assets an organisation may have. By bringing in a personal business coach the performance the senior executives can be improved and ultimately the bottom line. Some companies already adopt this approach but as with football should it be that individual coaching should be the norm for senior executives. Such an approach can only help improve results and give fresh impetus to individuals who have been in post for some years.
For more information on our introduction to coaching in the workplace training course visit the Call of the Wild website
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