An estimated 400 jobs were created or protected according to a study commissioned to look at the economic impact of Premier League status on the city and Wales. The report says that while the majority of the economic value was created directly by the football club, most of the jobs created and safeguarded were from non-footballing activity.The most significant element of this was the spending power of visiting fans who visited pubs, clubs and restaurants and stayed in hotels as a direct result of attending games at the Liberty Stadium.
Some of the key impacts estimated in the report by the Welsh Economy Research Unit of Cardiff University include:
- The total economic value to Wales of the Swans' first season in the Premier League was an estimated £58.6m
- £50.6m of the economic benefit was generated by Swansea City FC, safeguarding or creating an estimated 125 jobs.
- The economic impact on the city of Swansea was an estimated £55.3m.
- The non-football club activity generated around £7.9m of economic impact, creating or safeguarding an estimated 295 jobs, most of them in Swansea.
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