Group Dynamics is the study of the structure and processes of groups. Less formally, the dynamics of a group are taken to be those processes, influences, leadership actions, roles and energy levels that can change as people join or leave, as groups experience success or failure and, in particular, as groups change (or have changed for them) their values and purposes.
Cohesive groups share the same values. Non-conforming members are usually isolated. Reference groups are those that matter to individuals, who are used by an individual to evaluate his or her own performance.
Group behaviour is very powerful and managers who ignore it will have greater difficulty in motivating people and installing change. In fact, the effective manager knows that the group standards, which can be raised slowly and steadily, can do much of the managing. People will work harder to remain accepted by a group which they admire or respect.
For more information on team development, working with others and group dynamics visit Call of the Wild's website.
Winners of Tourism Oscars were revealed last Thursday night, by BBC presenter Huw Edwards, at the Visit Wales National Tourism Awards held at Bodelwyddan Castle, Denbighshire. Forty-six enterprises from across Wales were short-listed as finalists – and fourteen businesses were revealed as being the best of Wales’ tourism industry. 
